Web Analytics Association comes to Singapore and South East Asia

Today we are happy to announce that James Dutton of Insightr Consulting is named the Regional Manager, South East Asia of the Web Analytics Association, and in doing so we offer our commitment to the growth of the digital measurement and strategy community in Asia Pacific.

The Web Analytics Association is a global community of web analytics professionals, with (currently) a much stronger membership base in the US than in Asia and so with today’s announcement Insightr Consulting will be working with agency professionals, consultants and end-users and consumers of digital measurement tools to promote, market and grow the association across South East Asia from our Singapore office.

Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimising Web usage.

For the WAA to effectively represent you and our industry your participation is invited. The WAA is actively seeking passionate and capable professionals to join the WAA and serve as committee members. Get involved at the ground level and offer your skills to help.

• Help standardise the terms
• Influence legislation
• Develop and implement training and certification
• Unite web analytic professionals, consultants, and end-users to discuss, combine forces and powerfully promote our common interests worldwide.

To support these activities we have been working hard over the last few weeks with analytics providers in the region to build up support for meetings and community meet ups, initially in Singapore that will enable the analytics community to get together and discuss what is happening in the industry.  

You may ask why join an organisation that has most of its members based in the US? There are a few reasons for this, but really it’s about making sure that professionals and experts in Asia get a say in the development of the industry. Here are some of the international objectives of the WAA:

• Build consensus around issues that pertain to your regional area or country.
• Create an international community to tap into world wide expertise.
• Work with members to build a centralized area of resources for regional issues around the globe.
• Get involved to determine how web analytics should comply with privacy issues unique to Europe, the U.S. and other countries.
• Determine which standards require regional approaches.

If you are interested in Web Analytics Association membership please get in touch, and we’ll be happy to send you further information and to put you in touch with the membership team. You can learn more by visiting the membership page of the WAA.