Today Yahoo! announced the creation of the Yahoo! Web Analytics Consultants Network (YWACN) via an announcement on Dennis Mortensen’s blog. The global network is made up of 48 agencies all of whom have specialist experience in web analytics and a commitment to helping clients make better decisions from their data.

Insightr is proud to be part of this new network, and as a result will be offering Yahoo! Web Analytics services to all of our clients. As a member of the Yahoo! Web Analytics Consultants Network (YWACN) Insightr will be able to offer clients access to the Yahoo! Web Analytics tools for free as part of our consulting engagements with clients.

Insightr will be offering this service to clients across the Asia Pacific region, from our office in Singapore starting today. Until today the Yahoo! Web Analytics tool has only been available to clients who were already licensing Indextools and for Yahoo! advertisers who requested access via their account manager.

We have been using Yahoo! Web Analytics here at Insightr since the Indextools acquisition and have been very impressed with the capabilities of the tool for organisations who do not have the budgets required to license a product such as Omniture Site Catalyst and for those businesses who have been using Google Analytics but would like to see more advanced functionality.

The team at Yahoo! led by my good friend Dennis Mortensen are very forward thinking in their approach to web analytics, this leadership team has been very supportive of bringing the Insightr team up to speed in the latest developments of the Yahoo! Web Analytics tool

Yahoo! Web Analytics is free like Google Analytics but some of its key differences make it much more similar to products like Omniture Site Catalyst.

Here are some of the features we’ve found to be most helpful in making decisions from the data:

• Customisation of data collection. Unlike Google Analytics, Yahoo Web Analytics provides a very rich customisation platform including up to 15 custom action tags (think ‘goals’ for Google or ‘events’ for Omniture) in addition to custom content and commerce variables.
• Bulk campaign upload service. In a similar way to how Omniture allows uploads of campaign tables via SAINT, Yahoo allows your campaign data to be uploaded to the system.
• Custom Segmentation. Users are able to segment data at an individual level and can apply segmentations to all reports.
• Alerts and Emails. The Yahoo analytics tool allows analysts to setup automated email report delivery (as with Google and Omniture) as well as creating rules based alerts based on data (currently offered by Omniture but not by Google)

As the leading digital analytics agency in Asia, Insightr will continue to recommend the most suitable analytics tools for its clients, but the advantage offered by Insightr with new tools and partnerships such as this demonstrates our commitment to continued thought leadership for and on behalf of our clients.

If you’re interested in learning more about Yahoo! Web Analytics and would like to speak to us, please get in touch with us here. We’d love to talk to you.

Thanks to Yahoo! for accepting us into the network and we will look forward to working much more closely with the Yahoo! teams in Asia supporting clients.