An interesting tool developed by MIT attempts to parse out data from search engines, social media etc and run text based analysis against this to develop a profile of you or your keywords.
Personas scours the web for information and attempts to characterize the person - to fit them to a predetermined set of categories that an algorithmic process created from a massive corpus of data. The computational process is visualized with each stage of the analysis, finally resulting in the presentation of a seemingly authoritative personal profile.
Fun and interesting, like a DNA profile. Here’s the Insightr profile: