I wanted to share some of our thinking with you. This time it’s our process for driving results in web analytics.
The question of how we do things is one of the first questions a client asks us, and our answer is always driven by a process we have developed through over a decade’s experience in developing web analytics programmes for businesses in Europe, Asia and the US.
Our web analytics process is called InSite, a name designed to evoke the specialities of web measurement when dealing specifically with web content (we have additional processes to deal with CRM, Social Media, Search & Media). The timing for sharing this was triggered by a recent article in eMarketer which describes the “Web Analytics Headache” (expand thumbnail to the left to explore some of the measurement challenges marketers face).
This research (from Unica and eMedia) shares some of the common issues and challenges face when trying to (a) implement web analytics processes and (b) make sense of data and identify action plans from it.
At Insightr we have been developing and refining the InSite process to help organisations get out of the web analytics headache and (specifically for clients in Asia) to reduce the costs of analytics programmes to build strong ROI models. In other words your investment in web analytics is no longer a cost centre, but a profit generating centre.
The presentation is designed to share what we do at a high level, if you want to learn more please feel free to contact us - we’ll be happy to talk about your business. For further information, please explore our service offering or learn more about us.
Insightr InSite Web Analytics Process