Sunday
Sep272009

Introducing InSite - The Insightr web analytics & governance process

I wanted to share some of our thinking with you. This time it’s our process for driving results in web analytics.

The question of how we do things is one of the first questions a client asks us, and our answer is always driven by a process we have developed through over a decade’s experience in developing web analytics programmes for businesses in Europe, Asia and the US. 

Our web analytics process is called InSite, a name designed to evoke the specialities of web measurement when dealing specifically with web content (we have additional processes to deal with CRM, Social Media, Search & Media). The timing for sharing this was triggered by a recent article in eMarketer which describes the “Web Analytics Headache” (expand thumbnail to the left to explore some of the measurement challenges marketers face).

This research (from Unica and eMedia) shares some of the common issues and challenges face when trying to (a) implement web analytics processes and (b) make sense of data and identify action plans from it.

At Insightr we have been developing and refining the InSite process to help organisations get out of the web analytics headache and (specifically for clients in Asia) to reduce the costs of analytics programmes to build strong ROI models. In other words your investment in web analytics is no longer a cost centre, but a profit generating centre. 

The presentation is designed to share what we do at a high level, if you want to learn more please feel free to contact us - we’ll be happy to talk about your business. For further information, please explore our service offering or learn more about us.

Insightr InSite Web Analytics Process

 

Thanks!

PrintView Printer Friendly Version

EmailEmail Article to Friend

References (2)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Response: Lucius Baynham
    I found a great...
  • Response
    Response: 导槽机
    当前位置 / 俄罗斯压型设备系列 1050全自动压瓦机 公司本着务实, 全自动压瓦机 诚信,秉承用户至上的宗旨,以不求最大,但求最优为目标,以一流 840/900双层压瓦机 的 产品,合理的价格,840/900双层压瓦机,至上的服务来答谢广大用户对我们的支持和帮助,愿与各厂家携手共进,共创 产品信息 压瓦机

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Textile formatting is allowed.
« Did you know ... almost 1% of American TVs are in the bathroom? | Main | Anyone else notice that Twitalyzer looks like Measuremap »