Today I’m happy to announce the launch of “Everyday Web Analytics” a web analytics and optimisation training kit that I created with Tim McAtee (Senior Analyst, Marketing Sherpa) earlier this year.
Registration is now open for the launch webinar that Tim and I recorded over at the Sherpa Store website. The training kit is being sold for the great low price of just US$147 which includes the following:
- Online Training: June 25, 2009 from 2:00-3:00pm (EST)
- Streaming Video of Online Training Webinar
- Special Report: ‘Getting Started with Web Analytics’
- Glossary of Web Analytics Terms by Web Analytics Association
- Tool: Statistical Tester Spreadsheet
The vast amount of data available to marketers is staggering. The ability to make better decisions (and avoid
bad decisions) when you properly track, analyse, and test - is even more staggering. Put the data you collect from your web site to use to maximise results and transform your marketing programs.
MarketingSherpa’s ‘Everyday Web Analytics Training’ will walk you through optimised steps to set-up, manage and evaluate a ‘first class’ web analytics program. You’ll find no ivory-tower theory in this training, just practical and easy-to-implement tactics to improve your marketing.
‘Everyday Web Analytics’ training will help you get started applying web analytics to quickly and easily grasp:
- How to get a simple analytics program set up
- What kind of analytics program will be the best fit, and if any advanced analytics solution is needed
- What common problems web analysts may encounter
- Which reports are the most useful and how to approach data analysis
- Successful tactics for choosing the right tests
It was a lot of fun working with Tim creating the video recording, and I think the questions Tim posed me were exceptionally valid from the perspective of today’s digital marketers, and will give those who are completely new to measurement and optimisation as well as those who have been in the space for a few years a really practical framework from which to begin a web analytics programme.
The web analytics industry is still relatively nacent, and while we’ve seen amazing developments in tools (such as those offered by Omniture and Google) we’re still finding that a lot of marketers and analysts are really struggling to make sense of all the data that is available - training courses like this, and those that are being developed in partnership with the Web Analytics Association (of which I am a member) are going a long way to help improve user skillsets.
I’ll be developing more training, and will be offering pre-built training modules for digital research, analytics and optimisation over the coming months, which will be based on the curriculum I’m developing for my digital marketing ROI workshops in Singapore and Hong Kong I wrote about recently.
So please head on over to the Marketing Sherpa Store and book your place on this valuable training course!
If you’re interested in learning more about how Insightr Custom Training can help your organisation save money by building valuable measurement and optimisation skills in-house, please contact us for more information on our training services