We have developed a broad range of strategic analytical consulting services that are intended to complement the services your agencies and other partners are already providing you. Our goal is to offer you consulting services that are tailored to your needs, so if you cannot find what you are looking for here please contact us and start a conversation so we can see how we can work together to improve your marketing return on investment.
Making use of Digital Analytics within your business may seem to be confusing at best and irrelevant at worst. Some have had bad experiences where their analyst (outsourced or internal) has not provided a tremendously large contribution to the business, others might think that since you’ve not deployed specialist analytics resource within your organisation that you can live without it.
This is not unexpected, after all if you have invested heavily in digital creative or specialist agency resource you may feel that analytics is not particularly relevant. However, industry research continues to drive home the point: that organisations who deploy analytics resource effectively are going to be more competitive and have stronger results than their competition.
In a time of shrinking budgets and economic decline can you afford not to prove the effectiveness of your marketing investment?
At Insightr we have developed an analytics process that streamlines some of the unknowns and complexities of the analytics industry and come up with a consulting service offering around 4 key pillars of Research, Measure, Understand and Optimise. We believe that when deployed in your organisation we have a specialist service that will bring measurable value to your organisation, in turn bringing positive ROI from your analytics investment.
Please browse our services and get in touch to see how together we can increase the performance of your digital marketing.
Successful marketers use custom research to provide management with relevant, accurate, reliable, valid, and current information of the market and it’s customers. The increasingly competitive marketing ecosystem and the ever-increasing costs associated with customer acquisition and retention require that research provide sound and reliable information that can be acted upon. Marketing strategy decisions should never be based on gut feeling, intuition, or even pure judgment.
Marketing research involves the identification, collection, analysis, and dissemination of information.
At Insightr we offer research services that will allow you to understand more about your customers through knowledge gathering programmes that might be as simple as website polling and voting through to brand health studies. Research programmes can be deployed rapidly to help determine the potential impact of a social media strategy or to help you understand the impact of your digital marketing efforts against traditional marketing and sales metrics through propensity studies. All of our research programmes are managed under the guiding principles of ESOMAR (See current ESOMAR Codes & Guidelines) the organisation for enabling better research into markets, consumers and societies.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals
At each stage in the marketing funnel or when we think about the customer impact of engagement strategies we need to ensure we connect with customers and develop conversations with those customers to ensure our communication process meets the requirements of your customers. Such voice of the customer dialogues are powerful extensions of your digital marketing into offline word of mouth programmes.
Our measurement services help you to decide which metrics are most important for your business, our process of crafting measurement plans comes through a stakeholder interview process that prioritises objectives and goals and outputs a system of metrics that ensure your business can make sense of data.
Measurement is a process whereby metrics such as page impressions are collected and evaluated to assess the effectiveness of marketing activities in meeting customer and marketing objectives.
Organisations frequently have difficulty in this prioritisation process, believing that everything should be measured as part of a ‘just in case’ model – while this is not necessarily a bad thing it can result in confusion and over reporting, which in turn causes marketers to struggle with the decision making process.
In defining measurement, we will also work with you to determine the most efficient way of collecting data regardless of your digital platform – we are experts in rich media, video, ajax and all of the other technology acronyms that help to bridge the relationship and language gap between marketers and developers.
Learn more about the Insightr Measurement Services here.
Analysis Paralysis is an awful word, but one that is increasingly relevant and applicable in digital marketing. Over the last decade the digital industry has become increasingly complex rather than becoming simpler. This can be a problem for marketers who need to squeeze more value and response from campaigns and digital strategies. As the words of David Ogilvy rightly say:
Ninety-nine percent of advertising doesn’t sell much of anything.
But our analysis techniques can help us to address some of these challenges, to help us get more value from our media. As technologies change, platforms become more distributed and web content no longer exists in a single static place and as conversations become integral components of digital marketing programmes we need to find a way of being able to use rich data in a way that moves far beyond reporting into real analysis.
We call this understanding, a simple term that clearly illustrates our analysis objectives for clients: we want you to be able to understand your data so that you can act upon findings and make decisions using data more effectively.
Learn more about the Insightr Understanding Services here.
The ability to act upon data to improve the efficiency of digital marketing is fantastic, but how do we know if the content, creative or offer based changes we are making are positively influencing the bottom line? The answer to this challenging question is to use very traditional direct marketing principles and to introduce testing methodologies.
Traditional testing has been slow, using basic A/B techniques and constantly evolving the changes; but in a real-time, technology enhanced digital platform our testing operations can be much more rigorous. Using multi-variate testing techniques we are able to dramatically improve the performance of marketing, often doubling or tripling bottom line performance, by introducing multiple changes concurrently.
Our testing practice will introduce the concepts of hypothesis generation, operationalising testing, test deployment and analysis all with the primary objective of improving marketing performance.
Explore more about the Insightr Optimisation Services here.