Why Insightr…?

Insightr was founded by James Dutton, a 20 year veteran of digital marketing with experience working with global agencies in Europe, North America and Asia Pacific.

The processes we operate under and our consulting services have been engineered with the single minded objective to help you increase customer value and profit.

In today’s economic climate, sales and marketing leaders are turning to optimisation strategies as a way of growing and developing share of customer, the slowing economy can be a huge opportunity for executives willing invest in optimising sales operations and marketing strategies to develop a competitive advantage over competition.

Insightr, a consultancy designed to address the largest changes impacting sales and marketing today:

  • Deciding what digital transformation means for organisations

  • Focusing on customer growth

  • Making the most out of martech and adtech investments

  • Aligning to marketing fundamentals

  • Simplifying and optimising operations and process

The name Insightr?

The first part of the name ‘insight’ refers to the way that data is used to drive decision making processes for our clients, and that no decisions are made without careful consideration of outcome or expected results. The final part of the name ‘r’ comes from the statistical term “coefficient of determination” (see wikipedia) which is used to provide a measure of how well future outcomes are likely to be predicted by a statistical model.

In other words we feel that by using our insight, a strong relationship will be developed that predicts our joint sales and marketing successes through partnership.

The company name is pronounced as “Insighter”.

Crossing” by crawfordbrian is licensed under CC BY 2.0