Our story and vision
Why Insightr?
Our Evolution to AI marketing Transformation.
Insightr was founded almost 20 years ago by James Dutton, a 30-year veteran of digital marketing and media with extensive experience working with global agencies and leading brands across Europe, North America, Asia Pacific and the Middle East. Our journey began with a singular focus: to help businesses unlock value through data-driven strategies.
From day one, our consulting services and operational processes have been engineered with the objective of increasing customer value and profit. Initially focusing on web analytics implementations and strategies we have evolved as the industry has evolved.
We believe that in today's dynamic economic climate, strategic investment in optimizing media operations and marketing strategies is the clearest path to developing a sustainable competitive advantage.
Insightr has always been a consultancy designed to address the most significant changes impacting marketing. Today, that means:
Navigating AI Transformation in Media and Marketing: Guiding organizations through the strategic integration of AI.
Focusing on Customer-Centric Growth: Leveraging AI to find, engage, and retain higher-value customers through media.
Maximizing MarTech and AdTech Investments: Ensuring your platforms are AI-powered and optimized for performance.
Aligning to Media Fundamentals: Grounding AI innovation in proven strategic principles.
Simplifying and Optimizing Marketing Operations and Processes: Driving efficiency and effectiveness with intelligent automation.
Our commitment to these principles, honed over nearly two decades, has led us to the forefront of AI-powered media performance. We don't just adopt new technology; we integrate it strategically, building on a deep understanding of what truly drives business value.
The Name Insightr: A Legacy of Data & Prediction
The name "Insightr" perfectly encapsulates our enduring philosophy and our current leadership in AI-powered media:
The first part of the name, ‘insight’, refers to our unwavering commitment to using data to drive decision-making processes for our clients. No strategy is crafted, and no media dollar is spent, without careful consideration of expected outcomes and measurable results. This core principle is now amplified by AI, allowing us to generate deeper, more actionable insights than ever before.
The final part of the name, ‘r’, comes from the statistical term “coefficient of determination” (often denoted as R-squared). This measure quantifies how well future outcomes are likely to be predicted by a statistical model. This foundational concept in data science is precisely why Insightr is uniquely positioned to lead AI transformation in media today. For 17.5 years, we've been building towards a future where predictive analytics and data-driven performance are paramount – a future that AI now makes a reality.
In essence, we believe that by leveraging our deep insight and AI expertise, we forge strong partnerships that accurately predict and deliver joint media performance and business successes.
The company name is pronounced as “Insighter”.
Our AI Philosophy: Human-Led, AI-Powered
At Insightr, we firmly believe that AI is a powerful accelerator for human intelligence, not a replacement. Our approach is always human-led, AI-powered. We combine our team's 30 years of strategic marketing and media leadership with cutting-edge AI to ensure that technology serves your business objectives, not the other way around. We are committed to ethical AI practices, transparency, and leveraging AI to enhance creativity and strategic thinking, delivering truly impactful and responsible media solutions.
“Crossing” by crawfordbrian is licensed under CC BY 2.0