The team

The people behind Insightr

Experienced media leaders, strategists and AI specialists — people who have planned, bought, and transformed marketing at the highest level.

James Dutton

Founder

Insightr was founded by James Dutton, a 30-year veteran of digital marketing and media with extensive experience working with global agencies and leading brands across Europe, North America, Asia Pacific and the Middle East.

From web analytics in the early days to AI-powered media transformation today, the focus has stayed the same: helping businesses unlock value through data-driven strategy.

Read our story
Our network

A senior team, shaped to your engagement

We assemble the right specialists for each engagement from a trusted network built over three decades in media.

Media strategists

Senior planners and strategists who have led media for demanding global brands.

AI specialists

Practitioners who apply AI to audience intelligence, planning, and measurement — with evidence, not hype.

Production leads

Creative and content operators who stand up AI-assisted production without compromising quality.

Talk to the people who’d do the work

No handoffs to a delivery team you’ve never met — you work with senior people from day one.

Get in touch