Platform Solutions
Consultancy

Platform Solutions

Unbiased platform recommendations aligned to your business.

Our platform solutions help businesses navigate the complexities of the rapidly changing marketing and ad tech platform marketplace. We provide unbiased recommendations and implementation / integration support closely aligned with overall business needs rather than those of the technology solution.

Systems Analysis

Navigating the marketing technology landscape

The marketing and ad technology landscape is one of the most complex aspects of modern marketing. For the uninitiated exposed to sales teams from platform partners it's definitely overwhelming, and it's difficult to move away from sales into answering the "is this the right solution for my business?" question.

  • Technology RFP management to help guide you through the process of platform shortlisting, auditing and selection of ad-tech and mar-tech platforms.
  • Platform and partner surveys to help keep you up-to-date on updates to the platform ecosystem.
  • Competitive analysis to help you understand what platforms and tools your competitors are using.
Systems Analysis
Partner Support

Maximising the value of your platform partnerships

If you feel that you're not getting the right level of support from your partners, or are starting to feel that you need to replace technology platforms utilised by your business, then it's time to get in touch. We've experienced and supported clients to improve partner relationships and maximise the use of their products — fixing this problem can save tens of thousands of dollars in project management time.

  • Partner relationship management to help you maximise ways of working with your partners to increase the value of the partnership.
  • Sales management process to help you through the platform evaluation and ask the right questions during the sales process.
Partner Support
Workflow Systems

Building efficient marketing operating models

In the platform world it's essential that marketers have a solid operating structure in place to ensure that teams, technology, data and platforms speak with each other in the most efficient way possible. We've got deep experience in not only recommending and implementing marketing platforms, but also in the creation of workflows to ensure systems operate efficiently within marketing teams.

  • Platform utilisation analysis to help you improve the way that tools are utilised across your business.
  • Recommendation workflow to facilitate automation of process steps and delivery of efficient systems usage.
Workflow Systems

Ready to streamline your platform ecosystem?

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