HubSpot + Insightr - aligning sales and marketing through a single, consistent CRM platform that delivers exceptional revenue growth through automation.
CRM is interesting. Years ago the CRM industry was plagued with reputations of enterprise software that was difficult to use and harder to maintain. Because of failed projects in the ‘90’s many established brands gave up on trying to maintain an enterprise grade CRM that would integrate and align with sales and marketing instead ending up with multiple views of their customers through email platforms, agency data bases, Excel spreadsheets and worse.
Thankfully the emergence of cloud SaaS platforms the martech world and CRM has improved significantly, and with this Insightr has decided to work and partner with HubSpot which has done a remarkable job of creating an easy to use and maintain CRM platform that has built in sales, marketing and service hub capabilities on top of integrations with hundreds of martech platforms in a growing ecosystem.
Partnering with HubSpot
Here at Insightr we use HubSpot internally for our sales processes and customer data management, and have deep experience in selection and implementation of a wide range of CRM and marketing automation platforms for clients over the past 15 years. We have found that HubSpot's 360 sales, marketing and services platform provides a powerful platform to facilitate higher growth and profitability. Primarily because the entire platform is powered by the same (free) CRM database everyone from Marketing, Sales & Services works off the same customer records.
For sales and marketing alignment this allows for an extremely smooth handoff between Marketing and Sales.
Next Steps
If you’re interested in learning more about our partnership with HubSpot or want to have a conversation about aligning your sales and marketing teams for accelerated customer growth please reach out to us through the form below.